Are You Standing Out?
By Sam Horn

If you’re an American Idol fan – and even if you’re not – you’re probably familiar with the controversy swirling around Sanjaya Malakar’s constantly changing hairdo (or hair-don’t), including the much-maligned Faux Hawk.

Articles have been written about it, bloggers have posted about it, water-cooler conversations have been held about it.

No one thinks Sanjaya is a great singer. Even he admits his vocals aren’t his strength. Regardless, he is in the Top 10, getting more ink than any other contestant; proving, once again, that while talent is important; it’s not enough.
You may be thinking, “What’s this got to do with business?”

In an ideal work world, the most qualified candidate would get the job. The company with the best track record would get the contract. The highest-skilled consultant would get hired. In the real world, being good at what you do will only get you so far.

That’s one of the reasons I created POP! Stand Out in Any Crowd, which Ken Blanchard praised as “an inspiring guide to getting heard, getting remembered, and getting results.”

If you want to know how to help your cause, creation or corporation get noticed for the right reasons, visit www.samhorn.com for a free article on how to POP! Out of the Pack so you and your priority project get the respect and revenue you want, need and deserve.

As seen in the
Spring 2007 issue of PBWC Connections

more from this issue download the issue

Sam Says

"...POP! Out of the Pack so you and your priority project get the respect and revenue you want, need and deserve."